![]() ![]() This will further solidify that you're interested in them and their business.Ĩ. Have they published a new post on their blog? Read it and include a reference to it in the message you send to them. If they've posted on a forum, answer one of their questions and follow up with more resources.ħ. Successful sales reps meet their prospects where they are. Respond to something the prospect said on social media, then follow up with more resources.Ħ. ![]() One important tool you can use to connect is social media. If you've found an article that's relevant to their industry or profession, send it to them.ĥ. This will help you build a relationship as a trusted advisor with them.Ĥ. In your research, have you identified a potential opportunity for their company? Let them know. And offer to follow up over a phone or video call if they're interested.ģ. Provide them with a piece of actionable advice.Ģ. Your messages should provide value to your prospects. Otherwise, they will - rightfully so - consider it spam, and it will devalue every future interaction you have with them.ġ. ![]() I did borrow from Leslie, though I added my own spin to it.įor all these, there is one overriding principle: make sure that what you send is relevant to the prospect. If you can't think of a single legitimate reason to follow up that would be beneficial to your prospect, then don't.Ī “good reason” to reach out is when you and the prospect agreed to this during a prior communication if the prospect committed to a step - like returning the signed contract - and has not or if they did not show up for a call.Īnd here is a list of alternatives to the just-checking-in-email, if you do not have a good reason but want to find one. If you don't, think of one, then reach out.ģ. If you have a good reason to reach out or have new value to provide, reach out.Ģ. Her rule of thumb for "just checking in" emails to prospects is essentially this:ġ. Leslie Ye’s advice is the best: Check in with a purpose. “Hi, I haven't heard back from you, so I just wanted to check in. And Other Meaningless Phrases Salespeople Use in Emails ![]()
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